01
The Dog Obesity Epidemic & Joint Health
The Hard Truth:
According to the PDSA (UK) PAW Report, over 50% of dogs in the
UK are currently overweight or obese. This extra weight is the
leading cause of osteoarthritis and can shorten your dog's
lifespan by up to 2.5 years. Inactivity is a serious health
risk.
The pawy Solution
Motivation Through Reward
We fight the "couch potato" lifestyle by gamifying the walk.
Our AI analyses your dog's breed-specific needs and gently
pushes you to hit daily targets.
02
The Chaos of Care: Never Miss a Flea & Worming Treatment
The Hard Truth:
Veterinary studies show compliance with monthly preventative
treatments drops significantly over time. Relying on scattered
paper notes leads to vague guesses and preventable illnesses.
The pawy Solution
The Health Vault & Smart Reminders
pawy removes the cognitive load of care. The app tracks
specific prevention cycles and notifies you exactly when a
treatment is due.
03
"Pandemic Puppy" Separation Anxiety & Socialisation
The Hard Truth:
A Royal Veterinary College (RVC) study highlighted a sharp rise
in behavioural problems due to a lack of early socialisation.
Keeping dogs isolated fuels fear and aggression.
The pawy Solution
Rebuild Your Dog's Social Confidence
Find safe playmates matched to your dog's temperament and get
rewarded as socializing.
04
Mental Stagnation & Boredom
The Hard Truth:
Physical exercise alone isn't enough; dogs need mental
stimulation. Boredom leads to chewing, barking, and depressive
behaviours.
The pawy Solution
Virtual Companion
Bridge the gap between walks with our Virtual Companion,
keeping the habit of care present 24/7.